Are we being seduced by the covers?

The cover is nowadays probably the most important single element in the marketing of a book. We are being seduced by the cover’s visual appeal when we are browsing in a book shop or online. We pick a book with a jacket that attracts us – and then read the synopsis, or the review extracts, to determine whether the book is for us.

The cover has to capture the essence of a book in a way that relates to its target readership. And it has to be culturally relevant… the UK and US editions of the same book, for example, often feature different covers to appeal in their respective markets.

To explore the world of covers more fully, TripFiction interviewed four people intimately involved in their creation. To read the very informative interviews, please click on the link below.

View Blog

 

Why join TripFiction?

  • Add reviews for books you have read
  • Add books to the site
  • Create 'backpack' reading lists
  • Start and join book conversations
  • Receive our e-newsletter
  • It's FREE!

Join now!

Log in to your account

Forgotten Username or Password?

Sign up to receive our e-newsletter

  • This field is for validation purposes and should be left unchanged.

Latest from the blog view all

Crime Mystery set in Cornwall (featuring a Q&A with author, David Coubrough)

Crime Mystery set in Cornwall (featuring a Q&A with author, David Coubrough)

30th April 2016

Half a Pound of Tuppenny Rice by David Coubrough, crime mystery set in Cornwall. Another interesting book that may...

Read More 

Latest reviews

The Forgotten Summer by Carol Drinkwater

"Such a fabulous page-turning read: 423 pages of enduring love, family secrets, tragedy, and heartbreak, all set on a vineyard in..."

Find Me by Margaret Watson

"A nice sense of place against which the action is set. This is no. 3 in the series, but is ok..."