Are we being seduced by the covers?

The cover is nowadays probably the most important single element in the marketing of a book. We are being seduced by the cover’s visual appeal when we are browsing in a book shop or online. We pick a book with a jacket that attracts us – and then read the synopsis, or the review extracts, to determine whether the book is for us.

The cover has to capture the essence of a book in a way that relates to its target readership. And it has to be culturally relevant… the UK and US editions of the same book, for example, often feature different covers to appeal in their respective markets.

To explore the world of covers more fully, TripFiction interviewed four people intimately involved in their creation. To read the very informative interviews, please click on the link below.

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